In an effort to support small businesses during the holidays, American Express launched “Small Business Saturday” in 2010. Since then Small Business Saturday has grown throughout the U.S. to become a day when independent businesses are supported by customers, both locals and visitors alike. So shop small this holiday season, starting on Saturday, November 25. Share your support for the shops you enjoy – your local florist, market, gallery or gift shop. Unique places like these keep your community strong and vibrant, potentially employing your friends, families and neighbors. Look for SHOP SMALL posters and decals where American Express cards are accepted. And thanks for shopping small this year!